The Work of Graphic and Typographic Design for Photography

The Magazine «Arts et Métiers Graphiques», Paris, 1927-1939

  • Cristina De Vecchi
Keywords: Photography, Graphic Design, Advertising, Publishing in the 1930s, Modernism

Abstract

The research originates from the point of view of the elective affinities between photography and graphics, but since I deal with photography, the perspective turns upside down, the interest is aimed at the contribution of design towards photography.
In the course of its critical historical development, the idea of ​​photography as autonomous art has been progressively debated, showing how it is always crossed by other disciplines, both for the variety of the objects represented and for the diversity of the circulation media. This observation opens up the search for a multidisciplinary conception that sees photography as a field of exchange between types of knowledge and competence very different from one another.
The magazine Arts et Métiers graphiques (Paris, 1927-1939) shows how typographical and graphic publishing in Paris in the 1930s contributed to the knowledge of photography and its circulation and is an example of the advantages that can be obtained by the confluence of contributions from typography, edition, graphics, advertising and photography, criticism and photographic technique.

Author Biography

Cristina De Vecchi

Scholar of phenomenology of the image, after the degree in Theoretical Philosophy with a thesis of Phenomenology of the Imagination under the direction of the prof. Giovanni Piana, he moved to Paris where he participated for three years in the seminars for the PhD in Literary Semiotics at École Normale Supérieure in Paris, under the direction of prof. Tzvetan Todorov.
Later on, his interest in the phenomenology of the image led her to deal mainly with photography and to study the archives of some Italian photographers. After collaborating for more than ten years in the photographic archive of the Italian Touring Club, she published an essay on landscape representation.
Starting from 2003 she developed, together with photographers and collaborators, the Azibul project (www.azibul.it): a virtual and real photographic archive dedicated to enhancing the photographic image of the authors through a series of exhibitions, publications, training courses and seminars.

Published
2020-12-25