Olivetti. Formes et Recherche
A Travelling Exhibition (1969-1971)
Abstract
Olivetti. Formes et Recherche is a synchronic exhibition organised by the Cultural Relations, Industrial Design and Publicity Department of Ing. C. Olivetti & C., S.p.A. (1969-1971). It marks a turning point in the communication techniques of the Olivetti company. This text intends to focus on the role played by the international exhibition Formes et Recherche in the spread abroad of the culture of design and the identity of the Ivrea-based industry, through the use of new languages and communication devices typical of the new age of electronics.
Copyright (c) 2020 Pier Paolo Peruccio
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Creative Commons NonCommercial-NoDerivates 4.0 international License (CC BY-NC-ND 4.0).