Tecno Design Center

From the “Participative” Spirit of the 60s to the “Global” Design of the New Millennium

Abstract

“The discreet elegance of technique” is the expression dedicated by Giampiero Bosoni (2011) to the historic Tecno Company, founded by Osvaldo and Fulgenzio Borsani in 1953 in Varedo (MI). The introduction of the technological factor into the aesthetic and typological development of furniture became the founding principle of the company, where the deus ex machina of the design vision was Osvaldo Borsani. Though since they first founded the company, the Borsani brothers made significant efforts to work with independent designers, they still viewed the designer as an in-house member of the creative “workshop”, a legacy of their experience with ABV (Arredamenti Borsani Varedo). In the late sixties, architects Valeria Borsani and Marco Fantoni suggested that Osvaldo Borsani end the cycle of designer names on pieces developed within the company and to formalize what was already de facto the Tecno Design Center (CTP), which was officially instituted in 1970. This article presents a study devoted specifically to the CPT, leaving the well-documented history of Tecno to the wealth of dedicated literature (Gramigna & Irace, 1992; Colonetti, 1996; Bosoni, 2011), in an attempt to reconstruct its thirty-year history and to describe the system of professional interrelationships relying on bibliographical documents, materials from the archives and interviews.