The Reasons for the Form

  • Augusto Morello
Keywords: Food, Design, Form, History, Tools

Abstract

To remind us and remember how there is critical literature linked to the food product and its relations with the design system, it was decided to re-read an essay by Augusto Morello from 1996, Le ragioni della forma, contained in a monographic issue of «Stile Industria», where the author addresses the theme of food in relation to the project.

Author Biography

Augusto Morello

(Turin, 1928 - 2002) Design theorist trained in the field of industrial chemistry, company manager with Olivetti and La Rinascente, a lively promoter of Italian design, directed the magazine «Stile Industria» and held various institutional roles including that of President of the Milan Triennale and Adi (the Association for Industrial Design).

Published
2015-07-31
Issue
Vol 3 No 5 (2015): Design in the Food Industry: Culture, Products, Communication. Special Issue Expo 2015
Section
Rereading

Copyright (c) 2015 Augusto Morello

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Creative Commons NonCommercial-NoDerivates 4.0 international License (CC BY-NC-ND 4.0).