Il progetto della televisione in Italia

Abstract

Television has been a central artefact of modernity and its socio-cultural impact has also been recognised in the new configuration of living spaces.
In Italy, starting with the inter-war research, the television set developed its own identity, which was consecrated in the 1950s and 1960s thanks to the excellent collaboration between the Brionvega company and the architect and designer Marco Zanuso.
In the crucial phase of the onset of globalisation, which coincides, not by chance, with the coming to power of the ‘lord of television’ Silvio Berlusconi, capital and enterprise have privileged income over the risk of investing in research, with decisive consequences for Made in Italy, which have also led to a homologated new millennium ‘without design’. In this context, the 1983 exhibition ‘The Telematic House’ by Ugo La Pietra at the Milan Trade Fair emblematically represents the design of television in Italy and, at the same time, declares its end.