Videografica televisiva di sensibilizzazione sociale

Dagli esordi alla campagna di comunicazione Rai Fermati: Pensaci un minuto

Abstract

The article analyses a ripple in the history of Italian television communication that concerns a specific type of content and graphic languages produced for the television medium: social campaigns that have used video-graphics artefacts to address sensitive topics such as drug abuse and health disease prevention.
After providing an overview of the most representative campaigns that in the last sixty years have used television as a medium for the spread of animated communication products, the article will focus on the latest cross-media campaign on the risks associated with drug addiction Fermati. Pensaci un minuto, produced by Rai, in collaboration with the Department for Anti-Drug Policies of the Presidency of the Council of Ministers. Through impactful aesthetic choices and an experimental use of communication languages, the campaign confirms the relevance and communicative effectiveness that the television medium still holds today.