From Kids’ Magazines to Graphic Advertising

Illustrators for Children’s Publishing, Young Graphic Design Masters of a Nascent State

Abstract

This paper highlights the pioneering role of publishing for children. Analyzing the case study of the «Giornalino della domenica» – a children’s magazine published in Italy in the first decades of the twentieth century – this essay discusses the role this sort of publications played in the education of taste, in the building of public opinion and in the formation of young artists who on the pages of magazines like these will gain the visibility that will allow them to work in advertising and to write important pages in the history of Italian graphic design.